Digital Companion · Chapter 3
Developing a Business Idea
The printed chapter gave you the anatomy of a validated idea; this companion is the workshop manual: the interview script, the evidence ladder, the napkin model, and the rules for killing an idea before it kills you.
Reserved for readers of the book
This companion chapter is for people who own The ThinKing Queen. Enter the Reader Key printed under the QR code at the end of chapter 3, or on the copyright page.
Don’t have the book yet? Find it on Amazon. Bought a used copy without a key? Write to us.